Four Rules of Brainstorming

By Dave Bochichio

Brainstorming is the art of bringing a group together to solve a problem. In a brainstorming session, ideas are brought to the table by each group member and added to by other group members. If done correctly, a decision is made after the session based on a combination of the highest quality ideas merged into a solution.

There are four rules to brainstorming that assists in facilitating the session.

• No Criticism: There should not be any evaluation of material during the session. Saying, "Yes, and... " to add value is a common technique to brainstorming, and does not criticize existing ideas. All materials brought to the table should be considered to have value during the brainstorming phase. By not criticizing others' thoughts, all members will feel more comfortable brainstorming with the group.


• "Freewheeling" Welcome: The concept of "freewheeling" is that all participants should be encouraged to say whatever idea comes to mind, even if it seems odd. Sometimes, the best of solutions come from freewheeling. Encourage everyone to have a free discussion.


• Quantity Desired: The more ideas, the better. While not every idea will provide as much value as others, when there are more options on the table, the chances that the best options are present increase. In a brainstorming session, it is not surprising if less than a quarter of the ideas are "quality ideas". Aim for quantity at this phase.


• Combining/Improving Ideas Encouraged: Since all of the proposed solutions belong to the same group, try merging as many of the relevant one together to obtain the best solution. This also enables the feeling of contribution to all members of the brainstorm. By merging ideas, everyone on the team is a part of the solution.

There are many ways to conduct a brainstorm. Following these four rules will bring a more successful session. These rules can be applied to different types of brainstorming sessions. In a "Yes, and," session, participants take turns adding ideas to the previous participant's idea by saying "Yes, and... " and then adding an idea.

There is no criticism and the idea is passed around the group until no one can think of anything else to add.

These rules can be applied in individual brainstorming sessions, as well. Individuals can write down every idea that comes to mind about the issue that is trying to be solved and then bring it to a group meeting where the ideas are shared.

Dave Bochichio is a coach/consultant and works with IT organizations to build stronger and higher performing teams. Dave also works with individuals looking to better their careers.